Wired Brand Story

Our lives, as people or enterprises, are so deeply and seamlessly integrated and transformed by tech with AI, IOT, cloud, etc. that we don’t even feel it.

While this evolution is perpetual.

For Wired, while its magazine format has evolved with time, THE VERY ROLE AND VALUES OF WIRED AS A BRAND IS UNCHANGED.

In the brand narrative video we created, Wired expresses its values, as it continues to celebrate technology and its role in furthering the human race.

With a surreal piece of animation that traces the impact of innovation on human lives.
As the video sums up: Yes, technology is good, for good.